Poulami Chakraborty (Polo)
In a world where everything can be prompted, produced and copied in an instant, I can help you create a real competitive edge. With confidence, clarity and stand-out creativity.
What sets me apart is my full stack brand thinking – from strategic vision to hands-on creativity, across all touch points. That comes from seasoned experience creating top-tier assets for global brands as well as scaling startups from scratch.
So I can take full ownership of your brand story and how it comes to life for each person.
Brand Strategy, Creative Direction, Cross-channel Communication
18+ years’ in top agencies and in-house, 6+ years in leadership roles
Experienced across all touchpoints – brand, growth, product and CRM
Managed creative for a $70M (rev) scale-up, helped a startup raise £20M
Won creative industry awards like IPA Gold and Effie Silver
Co-founded Young Creative Council, led mentorship programmes
Virgin Media
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Waitrose
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Morrisons
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P&G
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Cushelle
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Petit Filous
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Tourism Ireland
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Renault
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Standard Life
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InterContinental Group
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Western Union
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Virgin Media 〰️ Waitrose 〰️ Morrisons 〰️ P&G 〰️ Cushelle 〰️ Petit Filous 〰️ Tourism Ireland 〰️ Renault 〰️ Standard Life 〰️ InterContinental Group 〰️ Western Union 〰️
Selected Case Studies
Dermatica
Shaking up skincare
Challenged the overcrowded category of skincare and grew this DTC brand (by 900%) across touchpoints.
Creative Direction, Brand TOV, Social, Display, CRM, Content
Cushelle
Creating a furry icon
Conceived the much loved Cushelle koala and its many adventures, that continue successfully eight years on.
TV, OOH, Digital, Social, Packaging
Hotel Indigo
Linking a lifestyle hotel chain
Created global playbooks to tell Hotel Indigo’s distinctive brand story, in a unique way at each location.
Brand development, Creative Guidelines, Content
Renault/Dacia
Launching a new car philosophy
Launched Renault’s budget car with a counter-category creative strategy that smashed industry records.
TV, Press, Radio, Social, Display, CRM
Dozens
Building a ‘top 25 startup’
Built a mission-driven fintech brand from the ground up, while also helping the company grow from Day 1.
Brand positioning, Advertising, Social, CRM, Content, App, Packaging
Waitrose
Making the dull delightful
Devised a unique loyalty campaign for MyWaitrose customers to solve an inherent business problem.
CRM, PoS, Digital
Oral-B
Refreshing oral care
Tore up the P&G rule book of clinical oral care ads, embraced reality instead and reached the highest engagement rate.
Youtube, Display